What is Responsive Web Design (RWD)?
Advantages of Responsive Websites
Responsive web design sites are fluid, meaning the content moves freely across all screen resolutions and all devices.
They are user friendly specially to users who intend to browse on Tablets & Mobiles, They can easily browse without having to scroll or resize from their favorite device.
Saves Money & Time
Single Design serves the purpose for all devices, rather than have to design a new website specifically for mobile or tablet. Site analytics tools like Google Analytics are now optimised to handle multiple devices and responsive reporting. So a single report can be used to track sales and visitors on multiple devices.
Responsive web design enhances SEO efforts by having all your visitors directed to a single site no matter what they prefer to use as a device. Also it is recommended by Google -" Google states that responsive web design is its recommended mobile configuration, and even goes so far as to refer to responsive web design as the industry best practice."
Easy to Manage
Manage from the website from a single admin. Managing one site and one SEO campaign is far easier than managing two sites and two SEO campaigns. This is a key advantage a responsive website has over a separate mobile site.
Increasing your reach to tablet & mobile users
Which results in increase of sales and conversion rates. Tablet & mobile users will not attempt for a sale on a non responsive website since it will be difficult. Also due to increase in number of tablet and mobile users which is going over 50 % and sales are expected to exceed 100 million in coming years, responsive websites certainly adds to it.